Having a good website is key to developing a web presence, but it can be hard to know where to start. In this blog series, I'm giving you a sneak peek into Practical Promotion's and Livestock HUB's step-by-step website building process, beginning with Step One: Planning.
Today we're moving on to Step Two: Organization. Remember how I said you'll never regret the time spent devoted to an initial planning session because the information gained would be really helpful later on? Now is the "later on". It's time to take all the information gathered and begin to sort it into a website tree, a very useful tool for organizing information that helps form the framework and structure of the website.
Outline the Information
The first stage of organization is to outline the information gathered in the planning session in step one. We'll use my client website example as an illustration. In our planning session, my client and I pinpointed the purpose, target audience, and goals of the website, then I made an outline:
Purpose: To create an easy-to-use website for our customers/future customers to gain information needed to consider us for future work. The website should highlight our history, quality demonstrated through case studies, technology, and upcoming events.
Target Audience: 1) new private sector customers, 2) existing private sector customers, and 3) government and government prime contractors.
Making an outline really simplifies the information and helps the important information rise to the top.
Build a Website Tree
The next stage of organization is building a website tree. A website tree is a simple tool to help organize the information that will be contained in the website and structure it into a framework that's clear and easy for the target audience to navigate. Important questions to consider when beginning a website tree include:
In our example, my client's clear purpose and goals made building a website tree a snap. Check out the samples of my client's website tree. I've included step-by-step illustrations because I built the tree in stages, starting with the most important information and working my way down through the supporting information and minor details. The most important information became the main pages of the website and the headings featured in the navigation bar (Fig. 1).
After main pages have been determined, I begin filling in the supporting information for each (Fig.2). My client from our website example was very clear about what information he wanted, how he wanted it prioritized, and where the supporting information should go. The majority of my clients need more help with this stage of the website building process, so I ask a lot of questions, such as:
The website now has a basic organizational framework in place. Once I begin designing the physical website, it looks something like this:
The navigation bar items are all lined up at the top of the page. Hovering on a navigation bar item shows the drop down pages that are built in underneath. This example shows what happens when you hover over "Our Work" - you can see there are two child pages in the drop down, "Case Studies" and "Parts Gallery".
Now that the basic organizational layout of the site has been determined, my client and I will move on to content, which is the third step in building a website and the final brick in the base of our website building process. I'll be discussing content in the next blog post, so stay tuned.
Keep on friends!
Hi, I'm Christa, an Iowa-based messaging expert specializing in targeted messaging, copywriting, and ghostwriting services. I have one handsome hubby who's my partner in crime (not literally) and two great kids who keep us busy (Track and field! Volleyball! Basketball! All the sports!) Using words to help people promote what they love is my favorite!