I like to chart growth. Who doesn’t, right?
When we’re kids, we love standing with our heels to the wall as someone place the flat edge of a ruler on the top of our heads and marks off our height with a marker.
As a parent, it’s even more rewarding to be the one holding the ruler and the marker.
I live in the same house I grew up in. If you open up the door to the tall pantry cabinet in our kitchen, you’ll see it’s covered with dates and names next to horizontal lines at varying heights.
I love that the back of that door is a road map for two generations of growth. If you trace the dates and lines, you can see how both my brother and I and our daughter and son grew over the years and what height we were at different ages.
To be honest, it’s kind of a free-for-all. There’s one mark very close to the floor where as a kid my brother wrote his name and date of birth to signify how small he was as a baby and one very close to the top of the door to indicate how tall he thought he’d be as an adult. You can also see the year my son grew eight inches in 12 months and note when both of our kids became taller than me.
Height isn’t the only kind of growth I monitor. I also chart the growth of our businesses.
I never used to. Up until a few years ago, I didn’t give much thought to business growth. At least, not until I had to.
The business I had at the time took a hit in mid-2016, and in 2017, it seemed like everything was falling apart. This wasn’t how it was supposed to go. I was supposed to be secure, status quo. It took me awhile to accept that there was more out there for me professionally and that for me to actually HAVE it, I had to go out and GET it.
I was not yet the person I needed to be in order to step into that role. Before I could see the potential of what could be, I had to breakdown everything I thought I knew about having a business and what I could do. I call 2017 the year of the breakdown, and it was brutal.
In 2018, a new determination and vision rose up. As hard as 2017 had been, after much prayer and questioning and seeking, I felt God say in my spirit that 2018 was going to be the year of the breakthrough, and it was.
I discovered gifts I didn’t know I had, and talents that had been long dormant started rising to the surface again. And suddenly this girl who swore up and down she didn’t want to be an entrepreneur and didn’t want to be in charge of a business was singing a different tune.
It took a lot of hard work and long hours, but I started building a network and honing my skills, and by the time 2019 rolled around, I knew I was in a new place. My goal for 2019 was balance, and it’s been very, very good.
I traveled more than I ever have and spent time with my family taking our kids new places and doing new things. I’ve spent holidays unplugged and given myself the flexibility to have time off when my grandma passed away. We also exceeded the financial growth goal we set for our business.
And now, with 2020 on the horizon, it’s time for the next phase of growth.
Breakdown. Breakthrough. Balance.
And now … Belief.
God is not done with our businesses. There is more He wants us to accomplish. There are more people He wants us to serve. The biggest thing that stands in my way when it comes to increasing the impact and influence my skills and services provide is, well …
I’m thinking a lot this December about how to get out of my own way — and in more areas than one. In my business, yes, but also in my faith, relationships, health, personal development … pretty much any area is currently on the table.
My belief needs help. Isn’t that true for us all? I’m asking God to align my belief with what He knows to be true and what He has planned for my faith, my life, my relationships, my faith, and my business.
Whatever He knows to be true is true whether I believe it or not. So I want to believe it. I want to be on THAT side of the fence in 2020 and beyond.
Look for big things from Christa Nichols Messaging in 2020. The Written Results Academy will be opening its doors. This program is the only online sales copy training platform that dives deep into not only the writing, but the foundation behind what makes sales copy convert - data and analytics, strategy, psychology, and more. They’re actionable and direct, giving you the exact step-by-step process I use to create sales funnel copy, email retargeting sequences, and Facebook ad copy that sells out beta launches, breaks sales records, and fills the wallets of my clients.
Want to be the first to know when they’re live? Click here to join the waitlist.
In the final weeks of 2019, and many business owners and entrepreneurs are thinking about making one last big sales push. Many of you have already launched Black Friday specials or Cyber Monday deals, and now you're looking at the calendar and wondering what to do about the last few weeks in December.
As you consider how your business can end 2019 with a bang, let's just talk about one big question I hear a lot.
Should I be running Facebook ads?
If you're considering doing one last campaign to finish out 2019, there are three things you need to know about Facebook Ads post-Thanksgiving. I'll break each one down below and give you my best tips on how to navigate the "Should I or shouldn't I?" question this time of year.
Competition is FIERCE
The amount of ad space on Facebook is limited, and this time of year everyone wants some. Ad costs are always higher from the end of November through December simply because more people want ad space.
Run ads if ... you're prepared to spend more per result than you normally do.
And you could try ... changing the ad objective. Conversion ads will be the most expensive. You can test using a Traffic or Reach objective to push people to your offers instead. It will be less expensive, but you may not get the same results as a conversion ad would.
There may be GLITCHES
If you were on Facebook Thanksgiving Day, you know what I mean. When there's an overload of traffic and ads being placed, sometimes Facebook can't deal. The platform (including Instagram) was down most of Thanksgiving Day. Because competition for ad space is still high, we may see more glitches in the next few weeks.
Run ads if ... you allow yourself plenty of time to get the ads set up and approved. If you have campaigns that have a tight deadline for when they must go live, you'll want extra time so things can stay on track even if Facebook has a glitch. You're welcome for that sick rhyme.
And you could try ... creating the ads several days in advance. Turn the campaign on and publish the ads, but don't turn the ads on. The ads will go through the approval process ahead of time so everything can go off without a hitch.
Play it SAFE with copy
One thing that can slow up or even sideline your progress with your ads is ads denial due to your copy. We can't always control what Facebook decides to appeal or deny, but we can control what we use for copy, making sure it's well within policy. Trust me, it's better to tame it down a bit if you're in a touchy industry than have to go back and forth for days before your ads finally get approved.
Run ads if ... you know your ad copy is compliant.
And you could try ... asking a second (or third) set of eyes to look it over for any red flags.
If you're placing ads this December, these three tips will help you make sure you can get them up and running quickly.
If you do decide to run ads, make sure they're ready with attention-grabbing headlines by downloading my FREE Headline Generator quick guide. This downloadable PDF guide gives you three ways to write amazing, stop-them-in-their-tracks headlines that WORK. Click here to request the guide.
Hi, I'm Christa, an Iowa-based messaging expert specializing in targeted messaging, copywriting, and ghostwriting services. I have one handsome hubby who's my partner in crime (not literally) and two great kids who keep us busy (Track and field! Volleyball! Basketball! All the sports!) Using words to help people promote what they love is my favorite!